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The image for the All day collection was captured on the plains by nature photographer Jukka Risikko

26.10.2021, Kati Jukarainen

All day is a perfect choice for anyone who likes to wear merino wool in all occasions. Comfortable leisure wear items suit both daily life and outdoor activities. The misty and dreamy image for the collection was taken by Jukka Risikko. Take a look at the article and the new image of All Day.

All day image glowing morning sun

The cover of the All Day package has been photographed at Alajoki field plains in Lapua in August 2016. The location of taking the image was already previously familiar to nature photographer Jukka Risikko. The moment when the shot was taken, however, was exceptional. ‘I hadn’t had a chance to capture such a cool morning sunrise by the ripening grain fields before. I set out in good time before the sunrise, and I succeeded in capturing the peaceful atmosphere and beautiful shades of that morning’, Risikko describes the moment of shooting the image.

Risikko is interested in photographing all things related with nature. As far as taking images is concerned, the important thing is to find the appropriate approach and angle for the topic. Risikko photographs most nature, landscapes and birds. ’I always try to convey the atmosphere of the moment of shooting to the viewer. Often particular circumstances, such as mist and beautiful light make the image special’, Risikko opens up his shooting
philosophy.

As a landscape, the image on the All day package, taken on the plains pleased Risikko: ’My mind rests on the plain landscape also for the reason that I was born and raised in Lapua’.

Images of North Outdoor collections have been taken by leading Finnish nature photographers. The image for All Day collection was taken by Jukka Risikko.


‘Nature’s peace and beauty together with the elements of surprise fascinate’

As far as nature photography is concerned, there are endless possibilities to develop oneself. This and nature as such are the salt of shooting images for Risikko, too: ’Things will have the right dimensions in nature, and you cannot influence everything. Besides this, the thing that you learn all the time more about nature, is a nice extra. In nature, there are also an infinite number of layers to study’.

Jukka Risikko started regular photography in autumn 2015. ‘I got carried away with nature photography, when I started to follow cranes that were preparing for migration on misty mornings. This led to enthusiasm to be able to capture the atmosphere of those mornings in photos. The very same urge has driven me forward to develop as a photographer during the past years’, Risikko tells us.

Social media platforms have had a significant role in Risikko’s photographer’s career. ‘Abundant positive feedback for its part encouraged me to continue, and in the course of years, my social media channels have already attracted more than 200 000 followers’, Risikko opens up.

’In addition to visibility and long-term working, new chances have also opened up to work with various entities during these years. As a great example this cooperation with North Outdoor’, rejoices Risikko. Besides the work as a photographer, Risikko still works as a part-time pharmacist in a pharmacy. In addition to this, Risikko is involved in various projects where nature photography always functions as the common thread.

Risikko likes to take pictures close to Lapua, because as a family man, he needs to consider how to manage his time particularly carefully. He has also travelled to more distant locations, to take pictures. ’With regard to these, perhaps the most wonderful moments I have spent in Kauhaneva-Pohjankangas natural park, where I have a couple of summers wandered through the summer night photographing landscapes and birds. I dream of travelling more
around Finland. The places in Lapland in particular, such as Kilpisjärvi, are already looming on the horizon’, Risikko tells us about his dreams.


All day – inspired by good daily life

All day is the best choice when you wish to achieve comfort without sacrificing style. The collection includes a wide selection of hoodies, shirts, tops, college pants, shorts, dresses and skirts. The best thing in this collection is its versatility. A few All day items well chosen for your own use form the perfect basis for an active person’s wardrobe. You can wear the same garments equally well at home as on a run. The soft premium knit is the perfect textile for sports and leisure. Clothes made of smooth knit are very comfortable to wear. In addition to smoothness, All day garments are breathable. Because of antibacterial material, odours won’t stick to the garments. You can clean them easily by airing. The care of every day clothing couldn’t be easier than this!

Take a look at Jukka Risikko’s website here.

#allday #jukkarisikko