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North Outdoor – A fresh breeze

19.9.2018, Karoliina Borodavkin

North Outdoor has been owned by Pyka Oy, registered office in Oulu, since 2017. Along with the change in ownership, the brand and the products were renewed for the autumn/winter 2018 season. Both merino wool products and sales packages as well as the Website got a new image.

The new image of North Outdoor has been inspired by Scandinavian nature, 4 seasons and our own in-depth experience of the changing seasons. Each and every garment, detail and purpose of use has been designed in Finland, for the varying Northern circumstances. A milestone in the reorganizing of the brand was the DESIGN FROM FINLAND mark granted to North Outdoor on April 19, 2018.

Our renewed product range consists of various warm sets of clothing. Beautiful, melange grey appears for the first time in our base layer sets. Colours have been added to product lines with care, to supplement the familiar black. You can choose the most suitable base layer set from the INTENSE, ACTIVE, SENSITIVE, ARCTIC and LAAVU sets according to your own purpose of use. Read more about base and mid layer sets from the Collections page. Besides our main raw material merino wool, bamboo knit has also been used in Intense and Sensitive lines.

We are particularly proud of North Outdoor’s MADEINFINLAND line which consists of products made in a traditional Finnish knittery. Our factory is one of the oldest ones in Finland in the industry. The products in the line are men’s and women’s jumpers and accessories. All the versatile knitwear is made of 100% merino wool. New products and colours will be added to the line also according to our customers’ wishes, in close cooperation with the master designer of the knittery. Scandinavian minimalistic models suit everyday use and leisure, from a hiker to a motorist.

North Outdoor’s merino wool overalls included in the Finnish maternity package 2018 signifies also a step towards a new area.

North Outdoor’s rising values are ethical and ecological approach and products. Our aim is to keep our carbon footprint as light as possible by making small and bigger choices for nature. The wool in our products in mulesing free and our textiles Ökö-Tex certified. The merino wool yarns used by us are Woolmark certified. Read here more about how merino wool is changing the world.

North Outdoor merino wool products are designed and manufactured by a Finnish company PYKA Oy. The company acts also as an importer of sportswear and sports footwear. Established in 2005, PYKA Oy is owned by former Finnish national team cross country skiers Lauri Pyykönen & Teemu Kattilakoski.

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