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Ice fishing is a popular winter activity in the land of thousand lakes

Ice fishing is an easy-going activity. Besides the refreshing it provides to a person’s mind, v...

Kati Jukarainen #icefishing

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Sara Vanninen loves old buildings – the image for Lux collection was captured in Helsinki

Sara Vanninen captured a magnificent city image for the Lux merino wool collection. Read the article and take a look at the new image of the collection.

Kati Jukarainen #saravanninen #lux

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Freediver Johanna Nordblad does not fear cold water – Merino baselayer set is also Johanna’s favourite

Johanna Nordblad swims in natural waters all year round. The world record holder of under ice diving is completely in her element in cold waters.

Kati Jukarainen #johannanordblad #freediving #winterswimming

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Did you get a hole in your knit? Read 5 + 1 tips how to care and mend your garments successfully

Did you get a hole in your knit? Read 5 + 1 tips how to care and mend your merino garments successfully

Kati Jukarainen #patching #merino knit #mending #merino wool

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The frost image for Arctic collection was captured by nature photographer Konsta Linkola

Arctic is a merino wo...

Kati Jukarainen #konstalinkola #arctic

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Terhi Tuovinen had only a moment’s time window to capture the impressive image for Intense pro collection

Intense pro is a merino wool collection for active persons. The products of this versatile coll...

Kati Jukarainen #terhituovinen #intensepro

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When dog hobby carries you away – Anu and Linda Hausen think that special tracking is the very best thing!

Scent trailing is a dog hobby where a person and a dog work as partners. Anu and Linda Hausen are a mother and a daug...

Kati Jukarainen #tracking #doghobby #specialtracking #dogs

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The misty National Landscape of Koli was captured by Harri Tarvainen for the package of Sensitive collection

Sensitive collection is a merino wool collection designed for those with particularly sensitive...

Kati Jukarainen #harritarvainen #sensitive

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The image for Active collection shows the surge of Myllykoski Rapids in Kuusamo National Park, captured by photographer Daniel Taipale

Active is a merino wool collection designed for active life. The collection consists of 100% merino wool baselayer ga...

Kati Jukarainen #active #danieltaipale

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A merino wool beanie made in Finland is the best protection against cold

A warm and fitting merino wool beanie is one of the best accessories for the winter season. North Outdoor’s beanie collection has been designed for the demanding and varying circumstances of the North. Don’t let the winter and frost slow you down, but instead, get yourself a warm high-quality merino wool beanie!

Kati Prusi #wool beanie #merino beanie #merinowool beanie

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North Outdoor – Design from Finland

North Outdoor belongs to the Design from Finland family. The mark tells you that North
Outdoor’s products have been designed responsibly and professionally in Finland. A strongly
Finnish company waves the flag also for Finnish work.

Karoliina Borodavkin #design from finland

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5 tips – Hiking is fun all year long

Hiking is a nice hobby regardless, whether you are a beginner or an experienced wanderer. T...

Kati Jukarainen #hiking #hikingtips

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Photographer Eeva Mäkinen took a view of Lake Kilpisjärvi for Nature collection

North Outdoor’s extremely popular Nature collection consists of relaxed knitwear items and accessories for leisure. T...

Kati Jukarainen #eevamakinen #nature

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The image for the All day collection was captured on the plains by nature photographer Jukka Risikko

All day is a perfect choice for anyone who likes to wear merino wool in all occasions. Comfortable leisure wear items...

Kati Jukarainen #allday #jukkarisikko

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Would you rather choose merino wool or fleece?

Would you rather choose merino wool or fleece? Consumers have to do real detective work, if they aim at being respon...

Karoliina Borodavkin #merino wool #sustainability #fleece